Top of the week:Ruf Lanz: Spot for Köppel - not in, but in front of the "Arena"
Ruf Lanz has created an extremely topical and funny commercial for Weltwoche publisher and editor-in-chief Roger Köppel. This was prompted by the fact that Köppel, who had originally been invited to the "Arena" show, was unceremoniously disinvited by the "Arena" editorial team under pressure from the FDP, as the newly elected Federal Councillor Didier Burkhalter did not want to debate with him on the political show.
Ruf Lanz has created an extremely topical and funny commercial for Weltwoche publisher and editor-in-chief Roger Köppel. This was prompted by the fact that Köppel, who had originally been invited to the "Arena" show, was unceremoniously disinvited by the "Arena" editorial team under pressure from the FDP, as the newly elected Federal Councillor Didier Burkhalter did not want to debate with him on the political show.
The 9-second spot ran as the last contribution immediately before the broadcast. The message was: "Everything I'm not allowed to say in the Arena today, you'll read in the next Weltwoche. Sincerely, Roger Köppel."
The film had to be produced in record time: The editor of Weltwoche phoned Danielle Lanz and Markus Ruf at 2 p.m. - around eight hours later, the commercial already had to be on air. Responsible at Ruf Lanz were Danielle Lanz and Markus Ruf as CD, Marcel Schläfle (art), Markus Ruf (text), Michael Gassler (consulting). The flash production was carried out by Manifesto Film.
The 9-second spot ran as the last contribution immediately before the broadcast. The message was: "Everything I'm not allowed to say in the Arena today, you'll read in the next Weltwoche. Sincerely, Roger Köppel."
The film had to be produced in record time: The editor of Weltwoche phoned Danielle Lanz and Markus Ruf at 2 p.m. - around eight hours later, the commercial already had to be on air. Responsible at Ruf Lanz were Danielle Lanz and Markus Ruf as CD, Marcel Schläfle (art), Markus Ruf (text), Michael Gassler (consulting). The flash production was carried out by Manifesto Film.
