Top of the week: Klartext examines cooperation with Edito
Das Medienmagazin Klartext führt Gespräche mit möglichen Partnern für eine organisatorische oder publizistische Zusammenarbeit.
These include the Swiss Creative Industries Association, which was founded in 2009 and is already working on the December issue of Klartext, as well as the rival publication Edito, with which the magazine is considering a merger. Klartext goes back to the predecessor organization of Comedia, the Swiss Journalists' Organization (SJU). The SJU launched the Klartext Foundation 30 years ago and has supported it significantly ever since. A partnership is now being negotiated with the Edito publishers' association, which in turn includes the Swiss Syndicate of Media Professionals (SSM) and Impressum. According to a press release, the Klartext Foundation Board is currently in talks with the Edito publishers' association about a possible joint venture project. The foundation and the association would publish a joint media magazine as equal partners. The magazine would be launched in spring 2011 at the earliest, and a delegation from the foundation board is currently in talks with a delegation from the association following consultation with its founder, the media union Comedia.
