Top of the week: Listings up again for the first time in two years
In March 2010, advertising revenue rose by 2.9 percent compared with the previous year, reaching 162.5 million francs. The situation in the advertising market eased significantly in March.
In January, the decline was 16.5 percent, in February it was 1.5 percent. In the first three months of the current year, advertising revenues thus amounted to CHF 382.2 million. This corresponds to a decline of 4.3 percent compared to the same quarter of the previous year, as announced by Wemf AG für Werbemedienforschung. Job advertisements continued to decline in March. They fell by 7.8 percent. The decline in real estate advertisements amounted to 12.8 percent. Commercial advertisements increased by 5.2 percent. Brochure inserts also recorded an increase. All print media categories benefited from the higher advertising volume, with the exception of the Sunday press (-12.0%) and the trade press (-8.3%). The regional weekly press recorded the highest increase at 16.8%, followed by the financial and business press (+8.5%) and the daily press and general press (+6% each).
