Top of the week: A blessing for all football-stricken women
The World Cup is the ultimate media spectacle. One bold Swiss TV station is standing up to this craze: Star TV has declared itself a «World Cup-free zone» and is offering an alternative lineup for all women fed up with soccer.
Paul Grau, owner and managing director of Star TV, is convinced that there are only two ways for a television station to make a name for itself during the World Cup: either with outstanding, seamless coverage of the major event or with clear counter-programming. The Swiss private broadcaster has opted for the second strategy: from June 11 to July 11, Star TV will be broadcasting the most spectacular background reports from top films such as "Miss Undercover" and "Casablanca" during prime time. "Of course, family squabbles are inevitable," smiles Paul Grau, "but we know that almost every household now has a second or even a third set. So the only question is who gets to occupy the box seat in the living room?"
