Top of the week: Significantly more advertisements in September
After the lull a year ago, the Swiss press is once again earning more money from advertisements: In September, advertising revenue rose by 8.1 percent year-on-year to CHF 170.3 million.
Income from job advertisements increased by 15.2 percent to CHF 14.8 million, as reported by Wemf AG für Werbemedienforschung. The print media generated CHF 136.3 million from commercial advertisements, which corresponds to an increase of 7.8 percent. Brochure inserts worth CHF 13.5 million were placed, 9.4 percent more than a year ago. The only area where income was less lavish was property advertisements (3.4 percent to 5.7 million francs). The Sunday and daily press felt the effects of the upturn in the advertising market, with revenues up 11.9% and 7.5% respectively. The general press increased by 10.2 percent, while the trade press (10.5 percent) and specialty press (7.9 percent) also recorded strong growth. The regional weekly press recorded the lowest growth at +3.8 percent. Advertising revenues in the financial and business press stagnated.
