Top of the week: Corporate publishing market in growth
Despite the crisis, the corporate publishing industry is characterized by double-digit growth figures. This was revealed by the 2008 annual survey of members of the Forum Corporate Publishing (FCP). In 2008, revenue at the surveyed companies grew by an average of 13.55 percent.
Despite the crisis, the CP industry is characterized by double-digit growth figures. This was the result of the 2008 annual survey of Forum Corporate Publishing (FCP) members. In 2008, the turnover of the companies surveyed grew by an average of 13.55 percent. Since the survey began in 2003, this results in an average growth in turnover in the CP sector of 15 percent. "The results of the survey clearly show that the corporate publishing market is very stable, even in difficult economic times. No other type of media and no other marketing discipline has been able to achieve continuous double-digit growth rates in recent years," says Michael Höflich, Managing Director of Forum Corporate Publishing. Each member of the FCP realized the equivalent of ten additional print publications in 2008. The increasing importance of employee publications is outstanding. The number of in-house media doubled compared to the previous year.
