Tonic water with an original influencer campaign

What does the perfect tonic water look like? A Thomas Henry campaign is looking for answers.For two weeks, amusing videos of two well-known bartenders and top influencers in the scene searching for the perfect tonic water circulated online - without resolution. The bartender and drinks industry was excited and curious. Just in time for the start of the Bar Convent Berlin on October 10, the most important European trade fair for the bar and beverage industry, the tonic secret has been revealed: Thomas Henry's bitter lemonade experts reveal themselves on the relevant Facebook pages and show off their new product: the Thomas Henry Slim Tonicwhich they developed together with the two protagonists of the videos, mixologists Arnd Henning Heißen and Phum Sila-Trakoon. Thomas Henry was responsible for the idea and implementation via their communications agency Styleheads GmbH. The young digital agency Hyperdigital from the Styleheads network is responsible for creating the videos, and two weeks ago the first of the two anonymous teaser films was released via the Facebook fan page of Arnd Henning Heißen was published. The video with Phum Sila-Trakoon followed a week later. Within a very short time, the clips had been seen, liked and shared by thousands - including top influencers and well-known faces in the industry. The majority of the relevant target group had spotted the video without any major scatter loss and were both enthusiastic and curious, showing Arnd and Phum, two influential figures in the bartender scene and contributing product developers, in search of the perfect tonic water. Adventurous, innovative and with a twinkle in their eye, they get the best out of Sicilian bergamot, black pepper and sea salt until they have combined the perfect slim tonic - Arnd around the world and Phum in the laboratory. It is only today that the Berlin-based bitter lemonade producers are presenting themselves as the sender and solving the puzzle via the Mixology website, Germany's largest bartender magazine, and via their own Facebook channel. With the successful distribution of the videos, Thomas Henry reached scene people and fellow bartenders, who now have the opportunity to try the Slim Tonic variant for the first time at the BCB.