Tommy Hilfiger fall campaign: "Home With the Hilfigers"
The Tommy Hilfiger Group has announced its "Home With the Hilfigers" advertising campaign for fall 2011. The focus is on "The Hilfigers", a fictional and typically American family of different characters who come together at home from all four corners of the world.
The campaign is set in the Hilfigers' own home, where there is a constant coming and going throughout the fall. From the first wafts of mist to the last leaves falling, the Hilfigers are constantly on the move. Back from university (some prematurely), from China or from the hairdresser on East 61st Street. Getting ready for breakfast, enjoying dinner in bed. Relaxing... from the chandelier. Cycling from room to room. Caressing stuffed animals. Emerging from secret passages. Sharing the bedroom. Posing. Pouting. Dressing up. Fighting pillow fights. The convivial atmosphere increases from moment to moment until you can feel in every corner that the house is full.
"Home With the Hilfigers" will be launched worldwide in autumn 2011 as a multimedia program with online, print, outdoor and social media appearances. The print campaign will be placed in well-known fashion magazines such as Vogue, GQ, Vanity Fair, InStyle and Harper's Bazaar, supplemented by multi-page advertisements in the American press. Outdoor advertising campaigns are planned in New York and well-known European cities such as Amsterdam, Brussels and Zurich. The campaign will also be featured on Tommy.com and on the brand's Facebook and Twitter channels.
The campaign was photographed by Craig McDean, designed by Karl Templer and creatively directed by Trey Laird of Laird + Partners.
