Tollkirsch develops film campaign for Jobcloud

The key figure in the individual spots is Max, who embodies the all-simplifying CV database. He appears as an abstract figure - with the head and facial features of a dog.

The reason: many of the advantages of CVcloud are reminiscent of the abilities of a sniffer dog. CVcloud faithfully supports HR managers, searches for suitable candidates and recognizes early on who is well suited to a position.

The short commercials address the challenges faced by HR managers on a day-to-day basis. They show how difficult it can be to fill a position with the right candidate. Sometimes time is lost for interviews with unsuitable candidates, sometimes there are simply too many application documents that have to be sorted out. Fortunately, Max rushes in every time and helps out of the misery.

The campaign was launched in September 2015 and will run until summer 2016. The films are included in the newsletters that JobCloud AG sends to its HR contacts. The clips are also available on Go-cvcloud.ch as well as on Youtube and Vimeo.

Responsible at Jobcloud :Lena Schwerzmann (Marketing). Responsible at Tollkirsch: Laurenz Zellweger (concept/direction), Simon Keller (concept/direction/illustration) .