TKP: Serve to the Zurich Open
The St. Gallen-based agency Tachezy Kleger Fürer has created a campaign for the BNP Paribas Zurich Open. Tennis player John McEnroe promotes the tournament on posters and in advertisements.
The campaign with the motto "where champions meet talents" will be launched at the end of October and in mid-December, focusing on the greater Zurich and Basel areas. It will be flanked by various dialog, POS and PR measures as well as the Zurichopen.net website. The tournament will take place from March 9 to 13, 2010.
Responsible at BNP Paribas Zurich Open: Catrin Möhwald Hufnagel (Tournament Director), Sandra Perez (Head of Communications Swiss Tennis). Responsible at Tachezy Kleger Fürer, St. Gallen: Alexander Fürer (text/concept), Christian Kahl (AD), Rosario Florio, Ladina Bischof (graphics), Ivan Sedleger (consulting). Image editing: Can Asan. At Cobolt Net Services (website), Dev Gadgil (consulting), Sebastian Boëthius (programming).
