Tipp-Ex: The bear is back
The interactive Tipp-Ex campaign "A hunter shoots a bear" was launched in fall 2010. Now the campaign is entering a new round.
The occasion for the new edition is the anniversary of the two protagonists getting to know each other. The bear and the hunter celebrate getting to know each other with a cake. But the harmonious party atmosphere is interrupted. A meteorite appears in the sky and threatens to end the birthday party prematurely. To prevent this, only the user can help. They can influence the course of the story. By entering a year, the user decides which year the two will travel to.
According to the company Bic, which owns the Tipp-Ex brand, the website will be advertised in four countries. According to Horizont.net, Buzzman in Paris, led by founder Georges Mohammed-Cherif, is once again responsible for the creation. The video clips were produced by Les Télécréateurs and directed by Adrien Armanet. Les 84 was on board for the web production.
There is now also a corresponding page on Facebook. It already has over 32,500 fans.
