Tiger Woods plays golf for Accenture

For management consultants Accenture, the professional golfer is the link to their global 'High Performance' study. Tiger Woods will embody 'High Performance' in the marketing and advertising campaign starting in the next few weeks in 23 countries worldwide. The integrated campaign was developed internationally by Accenture's lead agency Young & Rubicam and includes ads, TV commercials and airport advertising. Instruments such as direct and online marketing will also be used. With the new claim 'We know what it takes to be a Tiger', the campaign now emphasizes Accenture's content expertise even more strongly. Golf star Tiger Woods has been a partner for Accenture's global marketing activities for three years. The campaign, which will be launched in the coming weeks, shows Tiger Woods playing golf and for the first time combines the world number one's best performance with the results of a large-scale Accenture study on high performance business that has been running for three years. The study examined more than 6000 companies worldwide, with only 500 meeting the requirements for 'high performers'. The renowned magazine Harvard Business Review considers this study to be one of the most significant of the past 25 years. Tiger Woods is and remains the ideal representative of our high performance business strategy," Ulf Henning from Accenture is quoted as saying in a press release. Everyone associates Woods with high performance. He embodies the constant pursuit of perfection and we are delighted to continue our partnership with him.