Tierwelt: Getting on the dog with Hangar 51
In a multi-stage competitive pitch, Hangar 51 won the account for Tierwelt magazine. TV and radio spots are currently airing as part of the first phase.
The TV commercial is now airing on SRF 1 and SRF zwei, as well as during Swiss commercial breaks on various channels. The radio commercials are being broadcast on Radio Inside.
http://www.youtube.com/watch?v=sPDPJjzx1P4
With the campaign under the slogan «More Content. More Quality.,» Tierwelt is signaling its strength and its leading position in the market, while also communicating the magazine’s relaunch in terms of design, content, and quality, the agency said in a statement on Friday. The goal is to increase circulation by sending a clear message to potential subscribers to take advantage of the special subscription offer. The photo shoot featuring Bernese Mountain Dog puppies was shot on location at the Breitland Kennel in Geroldswil, Canton of Zurich; it is primarily intended to appeal to young families.
And to be continued—the sequel to the TV segment will air in a second phase starting in mid-April.
Person in charge at Zofinger Tagblatt/Tierwelt-Verlag: Roland Oetterli (Director of the Zofinger Tagblatt). Contact at Hangar 51 | Communications: Mark Seeholzer (Idea, Concept, Creative Direction). Person in charge at DNAgency/VCC Hollenweger: André Eichholzer (Production Manager), Natascha Eichholzer (Post-Production), Marc Bachmann (Cinematographer).
