Animal world for advertisers

Magazines With Jö-Effekt, the agency KSSJ is on the hunt for advertisers, because although Tierwelt has key figures that others can only dream of - 367,000 readers at a record-breaking TLP of less than six francs, according to consultant Tanya Balogis - advertisers and media professionals didn't want to know anything about the magazine until recently. It is only with the spring campaign with the motto "Our readers love all animals" that their attitude seems to have changed. The campaign culminated in an original animal world being enclosed with the trade press. On the cover, a cuddly bunny winks lasciviously at the special target group. Presumably the bunny is looking for a new owner, i.e. an advertiser.