"Lots of animal action" shows the new BEA campaign

In addition to posters and railboards, various headers were used to advertise on social media.The BEAwhich takes place from April 28 to May 7, 2017, is the largest social event in Switzerland. Every year, around 300,000 visitors from all over the country are delighted and inspired by the varied offerings. A new campaign was created for the fair with the aim of showcasing the girl Bea and the cow Lea in a new light and thus appealing to a younger audience in addition to the loyal visitors. The two popular testimonials have already been the faces of BEA for three years and are very well known in the Bern area. The campaign, which is reinterpreted every year, once again underlines the longevity of the timeless basic idea.in addition to Bea and Lea, the new campaign focuses primarily on the event itself. The two protagonists dine in a BEA chalet, go shopping at the BEA or compete in the Emmental wrestling arena, which is one of the attractions at the BEA. "Lots of animal food", "Lots of animal choice" and "Lots of animal action" are the corresponding headlines of the subjects. Republica thus conveys that there are many things to discover at the BEA - from traditional offerings to the latest trends. Posters, railboards, inserts, online banners, advertisements, articles in magazines and on social media channels and radio spots were created as part of the campaign.