Thurgau invests in advertising for the canton
Over the next three years, the canton of Thurgau will invest CHF 500,000 per year in advertising for the canton. The government has approved the marketing concept for the years 2010 to 2012.
The campaign follows on seamlessly from the current one. The canton has been carrying out marketing measures since 1998. According to the SDA, the government wrote in a press release on Thursday that this could improve the canton's image as a place to live, work and do business. The campaign to date has proved successful and the level of attention has been high in relation to the resources used. This is also shown by the increasing number of private individuals and companies settling here. Thurgau is increasingly perceived as an attractive location, according to the government.
The aim is to further develop the Thurgau brand as a destination and designation of origin. To this end, those responsible will continue to rely primarily on classic instruments such as posters, advertisements, events, trade fair and web presences as well as media work.
The aim is to further develop the Thurgau brand as a destination and designation of origin. To this end, those responsible will continue to rely primarily on classic instruments such as posters, advertisements, events, trade fair and web presences as well as media work.
