Thjnk Zurich for CKW: galactic-curious campaign for employer branding
Thjnk Zurich emerged victorious in the pitch for CKW’s employer branding account. The collaboration is now kicking off with a galactically quirky campaign—in which CKW employees and two helpless aliens take the lead roles.
The extraterrestrials are completely overwhelmed by the technical problems in their spaceship and urgently need the active support of CKW's solar, grid and electrical installation professionals.
Five short stories show how two CKW employees help the aliens with the wiring of the spaceship or replace broken solar panels. With these commercials, CKW wants to position itself as a likeable employer, differentiate itself in employer branding and arouse interest in a career with the company.
The campaign was launched on January 4. It consists of several online spots and is flanked by display and social ads.
CKW is part of the Axpo Group and a leading Swiss provider of integrated energy and building technology solutions. For 130 years, the company has been supplying its now more than 200,000 end customers in the cantons of Lucerne and Schwyz with climate-friendly electricity and district heating. It also offers innovative products and services throughout Switzerland in the fields of electricity, photovoltaics, heating technology and e-mobility. In this way, CKW supports its customers in reducing CO₂ emissions. The CKW Group employs around 2,000 people throughout Switzerland, including over 350 apprentices in 14 professions. It is the largest private-sector training company in Central Switzerland.
Responsible at CKW: Roman A. Müller (Head of Marketing & Communication), Heidi Boss (Head of Branding & Sponsoring), Josef Schumacher (Head of Content Marketing), Ursula Zimmermann (Head Talent Attraction & Acquisition), Barbara Belser (Head of Human Resources), Rebecca Keller (Talent Acquisition Senior Specialist), Nicole Meyer (Manager Content & Storytelling), Martin Waldau (Senior Digital Project & Campaign Manager), Laura Odermatt (Digital Marketing Manager), Viktoria de Koning (Manager Web Development & Integration), Deniz Erdal (Digital Marketing Analytics & Growth), Carlo Schenker (Head Digital Marketing & Experience). Responsible at Thjnk Zurich: Alexander Jaggy, Pablo Schencke (GF Creation), Johannes Gorsboth (Text), Raymi Mendoza, Carolin Widemann (Art Direction), Andrea Bison (GF Consulting), Andrea Häfliger, Annika Seidel-Gudelj, Martin Samsel (Consulting), Gordon Nemitz (GF Strategy), Fabienne Peyer (Strategy), Amelie Behrens, Carlotta Lansing (Agency Producing). Responsible at Salt & Water: Christian Schickler (Managing Partner), Raffael Gava (Consultant). External partners: Markenfilm Berlin: Benjamin Brettschneider (Director), Dominic Kamp (Producer), Ferdinand Racz (Exec. Producer), André Gelhaar (Editor). Post Production: Infected. Sound design: Hofkapellmeister Berlin
