Think with Google platform launches in Switzerland
After the USA, "Think with Google" is now also being launched in Switzerland, Germany and Austria. The online platform provides advertisers and agencies with a free virtual treasure trove of knowledge.
The platform is aimed at marketing managers, advertising strategists and creatives. It provides information on Google's perspective on digital marketing as well as insights, inspiration, tools and solutions that advertisers need to drive their business forward. According to a press release, "Think with Google" shows agencies and advertisers why digital marketing is so important today and how they can make the internet work for them with Google. "Increasing digitalization is also impacting the world of advertising and marketing. Google offers a wealth of analyses, studies and tools that can help companies to fully exploit the opportunities of marketing in the digital world. With our new platform, we are now bundling all of these offerings and making them even more accessible for advertisers," says Philipp Justus, Vice President, Google Germany, Austria & Switzerland, explaining the "Think with Google" approach.
Whether with tools, studies or creative suggestions - the aim of all the offers on "Think with Google" is to help advertisers optimize their advertising measures. The fact that the website is clearly divided into different sections makes it easy for users to find their way around. For example, the "Success Stories" section presents the "YouTube Ads Leaderboard", which provides examples of successful advertising by brands on YouTube. The "Insights" section contains infographics and studies on trends in digital marketing. Under "Tools", Google also refers to numerous free tools that advertisers can use to implement their advertising ideas quickly and easily - the Consumer Barometer, an interactive tool with study results on the online behavior of consumers in dozens of countries, is just one of many examples on the platform.
Under the heading "Thought Leadership", the platform shows in the form of articles, interviews and webinars how advertisers can use Google's offerings for their marketing measures. Google gives users inspiration for their next marketing idea in the "Creative campaigns" section. Here you can see which well-known brands have already succeeded in winning over their target group with creative ideas and Google's tools. All the information presented on the platform helps advertisers and agencies to stay one step ahead of the competition.
Thinkwithgoogle.com
