The PR Factory: "Stop Skimming" campaign realized
The PR Factory realized the national prevention campaign "Stop Skimming" for the police to protect against card misuse. The campaign is supported by the Swiss Bankers Association and Swiss Crime Prevention.
The "Stop Skimming" campaign starts today, Monday. The campaign focuses on five simple rules of conduct designed to encourage people to rethink the way they use their own account, credit or debit card. These will be displayed nationally on posters and at many ATMs. The police are also providing information with flyers and their own Website on the topic. "Stop Skimming" also has a Facebook page where the latest information on skimming can be shared.
The fact that skimming is theft and that the perpetrators are very clever at spying on their victims' data is made clear in the campaign logo. This shows a thief in a convict or magnetic strip suit, who is almost completely hidden in the overall appearance and only just peeks out with his eyes.
Responsible at The PR Factory, Zurich: Andrea Miolo-Eberhard (overall responsibility), Monika Schnoz (concept, project management, text), Rim Sabo/Sabine Gerhards (design). Photography: Thomas Zwyssig, Zurich.
