"The M is near" unmasked as a McDonalds campaign
The mystery surrounding 20 Minuten’s blacked-out website has been solved. The «The M is near» campaign—for which the commuter newspaper’s entire website was turned black on Monday—is a promotional initiative by McDonald’s.
The mystery surrounding the black-colored 20 Minuten website has been solved. The "The M is near" campaign, for which the entire online presence of the commuter paper was colored black on Monday, is an advertising campaign by McDonalds. This was reported by Blick am Abend employee Thomas Benkö on his personal website on Monday afternoon. He is referring to research by a blogger called Mike.
With the words "be prepared for the 17th of November 2008", the advertisement refers to a presumably culinary event.
With the words "be prepared for the 17th of November 2008", the advertisement refers to a presumably culinary event.
