the insource: New collective strengthens communication teams from within

The communications industry is under pressure - a shortage of skilled workers, technological upheaval and shrinking budgets require new solutions. The McKinsey State of Marketing Report 2024, among others, shows where these lie: "If you want to be successful in the long term during the crisis, you need to make targeted investments in the further development of your own teams." And this is exactly where the insource comes in.

From outsourcing to insourcing

"Today, we don't need more advice from outside, but finally empowerment from within. In-house expertise is more in demand than ever," says Pia Koller-Chlumetzky, strategy expert at the insource. Based on this conviction, the collective supports advertisers and companies in solving their communication challenges themselves in the long term. Whether start-ups, SMEs or large companies - the insource anchors the specialist knowledge of its experts permanently in the company with individual training formats and strategic sparring at eye level.

This new approach requires a new set-up, which is why the insource does not operate as an agency. "The merger of our independent and, above all, highly experienced experts enables us to respond flexibly to the challenges of the market," explains Wolfgang Bark. "In addition, we are still fully involved in our individual projects and are constantly expanding our specialist knowledge, which we don't want to gatekeep," adds Julia Fischhaber.

The experts in Zurich and Vorarlberg are now open for inquiries in Switzerland and Austria. Further information here.

The experts

Pia Chlumetzky-Koller
Strategy Director, at the insource the expert for brand & communication strategy

Pia is a brand and communication strategist with an analytical eye and creative flair. For over 10 years in marketing, she has worked for brands in FMCG, fashion, finance, insurance and industry. During her time as a strategist at Jung von Matt Switzerland, she won two gold awards at the ADC Young Creatives. Before that, she worked in international marketing at Swarovski AG.

Wolfgang Bark
Creative Director, at the insource the expert for advertising campaigns, text and conception

Wolfgang firmly believes that every company can communicate more successfully - and the best way to do this is with a clear idea and attitude. He has been making brands shine for over 20 years, whether IKEA, PostFinance, Migros or Mobiliar. Most recently, he was Head of Creation at Jung von Matt/Limmat, amassing a collection of Cannes Lions, OneShow and ADC awards along the way. His superpower: empowering creative teams and putting them together in such a way that they not only work well together, but also enjoy working together.

Julia Fischhaber
Creative Director, the insource's expert for content strategy and creation

Julia loves to package brand messages in such a way that people voluntarily listen - whether as branded content on social media, as a podcast, in print or in cooperation with creators. After working in journalism and for over ten years in leading Swiss advertising agencies, including as Content Director at Sir Mary and Creative Director at Havas, she now supports companies and agencies as a freelance copywriter and concept developer from strategy to implementation in making their communication more relevant, entertaining and target group-oriented.

Hekuran Avdili
Senior Art Director, at the insource the expert for AI with a focus on image generation

Hekuran is a senior art director and artificial intelligence expert with over 14 years of experience in advertising and design. In his freelance work, he develops brand appearances, campaigns and AI concepts for clients such as UNICEF, Tamedia AG and VAMED Switzerland - strategically, visually strong and future-oriented. This is also how he designs his AI workshops, which he always combines with his work as an art director. His AI projects have been recognized and celebrated at various national and international award shows (including the AI Design Award and Swiss Out of Home Award) and with an exhibition at the Haus der Fotografie in Olten.

Nicolas Tschaikner
Visual designer with a focus on UI and UX design, at the insource the expert for website design

Nicolas Tschaikner develops digital experiences that are functional, intuitive and visually striking in equal measure. After studying design in Dornbirn and Amsterdam, he worked for well-known brands - from global companies to leading players in the German-speaking world such as ÖBB and Swarovski. As a TEDx speaker, host and organizer, he sets impulses in the creative scene and shares his expertise in workshops and courses.

Thomas Rümmele
Prompt Engineer and AI trainer, at the insource the expert for process optimization with AI

Thomas helps advertising agencies to effectively utilize the new possibilities of generative AI. He develops customized AI agents and prompts that automate repetitive tasks and enable teams to work faster and more cost-effectively without sacrificing creativity or quality. Since 2023, he has been developing hands-on training formats on generative AI and showing agencies how to use AI as a competitive advantage while becoming expert AI consultants for their own clients.

Bernd Tomaselli
Impulse speaker, at the insource the expert for performance skills

Bernd Tomaselli is a coach with a focus on inner and outer presence, voice and impact. He helps people to find their authentic expression - clearly, personally and with spirit. Bernd is a radio and podcast host and event presenter. His workshops combine technique with intuition and spirit. For a presence that lasts. Bernd has also been on stage as a lead singer and theater performer for over ten years.