The House becomes the new media agency of Zürcher Kantonalbank

The increasing dynamism and digitalization in the financial sector requires a high degree of flexibility in advertising and thus also in media planning. At the end of 2016, The House presented its services and strengths as part of a new tender for the Zürcher Kantonalbank mandate.

The House successfully prevailed against numerous competitors. In its decision, Zürcher Kantonalbank emphasized that The House had convinced the jury in particular with its know-how in the digital advertising market and with a sound analysis of the market and target groups.

The partnership allows for additional efficiency gains: Digital campaign production for Zürcher Kantonalbank has already been carried out by The House for 2 years - since 2017, the agency has also been responsible for the realization of holistic advertising campaigns.

Stephan Suter, Director Media and Partner of the agency, says: "We are extremely pleased to win this comprehensive prestigious mandate and also see it as a confirmation of The House's positioning - we network creation, media, content and development around the phases of the customer journey and thus create a demonstrable customer benefit."

Short, fast paths and a single point of contact allow Zürcher Kantonalbank to act agilely and proactively in the advertising market. Angela Baumann, Head of Advertising at Zürcher Kantonalbank: "We are very pleased to be able to count on the support of an equally competent and agile partner in the future."

Responsible at Zürcher Kantonalbank: Angela Baumann (Advertising Manager). Responsible at The House: Stephan Suter (Director Media).