The House sets the scene for Victorinox suitcase series
In a new video, The House Agency showcases Victorinox's «Spectra 2.0 Expandable» luggage collection.
The House has been supporting Victorinox Travel Gear since the beginning of 2015. Among other things, the communications agency developed a basic concept for product films for the traditional Swiss company last year and realized a pilot film for the "Lexington 15 laptop bag".
Now The House has already developed another film based on the aforementioned concept. This one stages the revised luggage series "Spectra 2.0 Expandable", which won the Reddot Design Award (Winner 2016), in ten languages. The innovative luggage was built from scratch in CGI without CAD data - based on the physical product prototypes. Dynamic motion graphics and technical music/sound effects support the innovative character of the products staged in the airport environment.
The film is used at sales locations, at trade fairs, in digital media and on the social web, as well as in internal communications or at training sessions.
Responsible at Victorinox Travel Gear: Urs Keiser (Global Head of Marketing and Sales), Adrian Guertner (Senior Marketing Communication Manager). Responsible at The House: Grischa Rubinick (Executive Creative Director), Patrick Meyer (Creative Director Copy), Manuel Steiner (Art Director), Andreas Jorgella (Consulting and Project Management); Production: Daniel Müri (Cloudscape).
