The House Agency stages living office furniture
The House Agency has launched an integrated campaign for «eQ,» a product line from the long-established Swiss furniture manufacturer Embru.
The focus is on the new microsite Eq.embru.chwhich also uses a new visual world to create awareness and showcase the product benefits. True to the claim "eQ lives", the Zurich agency dramatizes the robustness, modularity and design possibilities of the steel furniture.
The imagery shows abandoned commercial spaces that have been gnawed away by the ravages of time. In the center: eQ office furniture. They have survived all challenges, outlasted the years and still look like they did on the first day. These visuals pave the way for the mobile-compatible microsite. A simple and clear user navigation gives the user the opportunity to obtain more information about the product horizontally via a click or scroll function and to move to the next area vertically.
One of the highlights of the German and French-language eQ microsite is the color selector, which gives interested parties the opportunity to try out different color combinations - nine colors are available online, which can be assigned to individual module surfaces as desired. Another surprising feature awaits users in the special modules section. Here, videos illustrate that eQ office furniture is not only practical and beautiful, but also inspiring. From a glass display case for crystals or models to a real aquarium, various special modules can be integrated. The new eQ microsite also features a showroom with impressions, an extensive list of dealers and a contact section to suit every region.
The media deployment is aimed at a frequency-optimized in-depth strategy for the trustees, lawyers and personal assistants segment. eq.embru.ch is advertised in the digital channels via display using regional/commercial and functional targeting, newsletters and social media. In the analog channels, the focus is on a print campaign and print mailings to activate the target group segments. Other communication tools such as search engine marketing, the moving mega poster on the Embru trucks and corresponding specialist PR round off the campaign.
Responsible at Embru-Werke: Matthias Schubiger (Communication), Marcel Stocker
(Head of Office). Responsible at The House Agency: Andreas Jorgella (Concept & Consulting), Peter Trüb (CD), Claudio Lier (Strategic Concept), Stephan Suter (Media), David Roth (Text & Concept), Fritz Kreis, Michael Booz (Art Direction), Manuel Griestock (Graphics), Jasmin Kaltenegger (Production).
