The Cover Media: Making Of Christmas Card
For years, The Cover Media hasn't been using off-the-shelf Christmas and New Year's cards; instead, it has been literally building its Christmas cards from scratch.
In October, snowy landscapes, romantic chalets and winter scenes are regularly created, photographed and digitally post-processed using suitable equipment. Each November, the cards go to print and, if all goes well, are sent to the recipients on time. The Basel-based radio marketer shows how this year's card was created in a YouTube clip:
