The Brander expands online magazine with its own blog
After half a year online, The Brander is expanding its content with another feature. The Journal on Thebrander.com is dedicated entirely to the unique aspects and everyday inspirations from the world of branding.
Every day, the journal highlights the most creative and exciting brands and shares unusual ideas that attract attention, inspire or make people smile. Facebook and Twitter inform readers about the latest updates, according to a statement from the agency.
In the online magazine published by the Zurich branding agency Branders, journalists and photographers from eight locations report on the most exciting brands and their creators of our time. The Brander was designed to be interactive right from the start: Networking on social media portals such as Facebook and Twitter is an integral part of the concept. An iPad application simplifies reading. Readers are also invited to submit brand suggestions. A public vote is held to decide which brands should be portrayed on the portal. The winner of the first brand vote was Museumquartier Wien, whose brand story will be published in September as a report on Thebrander.com appears.
Unlike other CI or branding portals, The Brander does not primarily focus on conveying facts and news, but rather takes a look behind the scenes and portrays the people behind the brands, the press release continues.
