Tempobrain: With Laura and Lars at the Suisse Emex '09
At Suisse Emex ’09, Tempobrain launched a promotional campaign to draw attention to its promotional services. Lars and Laura—a pair of Tempobrain promoters—exchanged a postcard from their vacation for visitors’ business cards.
Lars and Laura approached visitors to the marketing fair from August 24 to August 26, 2009 to exchange business cards with them. "I'm going on vacation on Friday. You are going to work. Shall we swap?" was the message
on the front of the T-shirt. "Give me your business card and I'll send you a card from the vacations" on the back. Over 700 business cards from potential promotional customers were collected over three days. In a second step, the hand-written postcards from Ticino were sent to the target group. In a third step, Lars and Laura called the potential customers to arrange an appointment with our promotion manager.
Tempobrain used this campaign to communicate its range of classic promotions to the relevant target group. According to the press release, the campaign led to a lot of positive feedback, initial orders and a large number of appointments.
Lars and Laura:
on the front of the T-shirt. "Give me your business card and I'll send you a card from the vacations" on the back. Over 700 business cards from potential promotional customers were collected over three days. In a second step, the hand-written postcards from Ticino were sent to the target group. In a third step, Lars and Laura called the potential customers to arrange an appointment with our promotion manager.
Tempobrain used this campaign to communicate its range of classic promotions to the relevant target group. According to the press release, the campaign led to a lot of positive feedback, initial orders and a large number of appointments.
Lars and Laura:
Postcard:
