Record attendance at the Swiss Effie 08

 The Effie competition has set a new record in Switzerland: 28 agencies and their clients submitted a total of 107 cases for the next edition of the competition. The services category received the most entries with 22, followed by food with 20 and consumer goods and financial services with 14 campaigns each. In the newly created Export category, three campaigns are competing for an Effie Award. The 28 jury members will examine and assess the cases by the beginning of January 2008. The challenge/strategy will be rated at 40 percent and the proof of effectiveness at 60 percent. Each case will be examined in detail by at least 10 jury members, according to BSW. The finalists will be announced in mid-January 2008, from which the Effie winners will be selected at the jury meeting on March 5, 2008, including the creation. The award ceremony will take place on April 8, 2008 in the studios of Swiss Television.