Teil.ch: Cross-media Foxtrail campaign
The agency Teil.ch has launched a cross-media fall campaign for the Foxtrail scavenger hunt adventure to further fuel the excitement surrounding the game.
To alleviate typical symptoms of hunting fever, Teil.ch developed a giveaway in the form of a medicine. The blister packs of green hunting fever pastilles (candies) were distributed at the Basel, Lucerne and Zurich train stations. Commuters received all further information, as well as the reference to the online competition, on the package insert.
The campaign was accompanied by hanging boxes on public transport in the seven Foxtrail cities, as well as online banners, newsletter articles and an online competition. In the latter, among other things, one can win an extra cure in the form of a wellness weekend for two, to round off the theme of the campaign accordingly. Thanks to the implementation with Responsive Design, hunt-hungry people can also comfortably participate in the competition with their smartphones. Those who want to cure themselves of the fever or prefer to spread it can do so until the end of October at Foxtrail competition.ch do
Responsible at Swisscovery: Thomas Bösiger (Marketing & Sales Manager), Daniel Arnold (Operations Director). Responsible at Teil.ch: Alain Zeiter (consulting), Martin Zeiter (CD).
