Teil.ch designs corporate identity for new insurance company UNIS
Teil.ch has taken over the development of the naming, the appearance and the communication measures for the insurance company UNIS, which was created from Lloyd's Coverholder Abraxas Insurance and IBC Direct.
UNIS was formed by the merger of the well-known Lloyd's coverholders Abraxas Insurance and IBC Direct, both of which have been established partners in the London insurance market for many years. In addition to professional and directors' and officers' liability (D&O) insurance, UNIS AG also offers solutions in the areas of motor vehicle and property insurance and is the leading Lloyd's partner in Switzerland and the Principality of Liechtenstein.
Both the new name UNIS with the addition "United Insurance Services" and the logo and corporate design elements were coined as a basis. To distinguish the diverse products, the agency defined a color scheme with the central corporate color and seven complementary product colors. The range of use and scope of application are set out in the corporate design manual, which is more than twenty pages long. In addition, the font applications and the image world were defined as defining elements, and an image pool was created. Furthermore, the creation of the letterhead and company presentation, rollups, member cards, folders, factsheets, advertisements and a direct mailing were implemented within the scope of the order. By means of the DM's in the form of a slide card with accompanying letter, existing brokers, partners and policyholders are informed about the innovation and the associated added value.
Responsible at UNIS: Christian Andres (Managing Director). Responsible at Teil.ch: Alain Zeiter, Mariko Hooiveld (consulting, conception), Martin Zeiter (creative direction), Sabine Gerhards (graphics).
