Team Farner Opens «House of Impact» in Sihlcity – VIDEO
With its move to Sihlcity, Team Farner is starting a new chapter—and bringing its agency brands together under the «House of Impact» umbrella. m&k was there and was given a tour of the new offices by Markus Gut and Michel Grunder.
Zurich-Sihlcity, once the industrial backbone of the Swiss paper industry, today a vibrant temple of consumption with cinemas, boutiques and trendy restaurants. In the midst of this urban cosmos, Team Farner has moved into its new home: the House of Impacta place that is more than just an office complex - a physical manifestation of the aspiration to rethink communication.
A tour of the newly occupied premises quickly reveals that they didn't just move here, they repositioned. Between open workstations, glass walls and creative zones, employees sit concentrated in front of screens, a video conference is running in one room and a table football table is in the next room - currently unused. The atmosphere is calm, but charged with energy.
A special highlight: the company's own film and video studio, which already shows where the journey is heading - towards Multimedia creation and immediate production. From the premises, which previously housed a bank, the view through the window is of the lively Sihlcity area with its striking chimney. You can still sense a bit of that stable smell. But probably not for much longer.
A meeting place for ideas and impact
"The House of Impact is more than just a location," explains Markus GoodCMO and Partner at Farner Switzerland. "It is a meeting place where creativity, vision and the collaboration of top specialists from various areas of communication come together."
The new premises are now home to the teams from Farner, Rod, BlueGlass, Semsea, jim&jim, Affective and Yoveo under one roof. The idea: break down silos, condense ideas, create impact. "What unites us is our passion for communication and the conviction that we can achieve more together," says Gut.
Same contact persons - more options
For customers, much remains the same, assures Michel GrunderCEO Farner Consulting and Partner Team Farner:
"Our customers will retain their usual contacts. But they also benefit from the fact that we can tailor our expertise to their needs and problems."
The new model allows us to react quickly and flexibly to requirements. Whether behavioral science, media training or digital strategy - the paths are short and the impact measurable.
Between effect and spice
In conversation with m&k, it becomes clear that the new proximity of the teams is also a challenge. "Collaboration is the spice in the soup," says Grunder, "but it's also a challenge." A sentence that sums up the balance between aspiration and reality.
A walk through the rooms gives you an idea of what this collaboration will look like in the future: short distances, open doors, tangible team spirit.
A tricycle full of history
A tricycle transporter is parked in front of the entrance - on the loading bridge: a whole collection of awards. Whether they are stored there to charmingly greet guests or to remind employees every day of what is important remains to be seen. Perhaps both. Because the House of Impact is not about trophies, but about what they symbolize: Impact, pride and cohesion.
Looking ahead
Team Farner has created a new stage with the House of Impact - spatially, culturally and strategically. "We are not only creating proximity here, but also focusing on team spirit, creativity and collaboration," says Gut.
And even though Zurich now forms the centerpiece, the network in Basel, Berne and Lausanne exist. The same spirit should be felt there - locally anchored, networked thinking.
It remains exciting to see how the traditional Farner brand will hold its own in this constellation. But anyone who accompanies the two of them through their new home will sense that there is movement here. And impact is not just an empty phrase, but an attitude.
