TCS: Don't let them hit you in the p(f)anne
True to the proverb "Don't let yourself be hit in the head", the TCS Waldstätte section recently painted lettering on the rear of a bus belonging to the Lucerne public transport company VBL. The campaign, designed by Wörterbücher, aims to raise awareness of the TCS used car test at the Emmen test center.
The technical test center of the TCS Waldstätte section carries out various vehicle tests, including the official motor vehicle inspection and the emissions test. The offer also includes the used car test. The car is put through its paces for around 90 minutes. With the lettering on a VBL bus, the TCS used car test is now to be specifically highlighted. The Lucerne agency Wörterbucher is responsible for creating the advertising measures.
The message "Don't get caught in a breakdown" is intended to establish the link between breakdowns and the Occasion Test. Thanks to the permanent bus ride, the TCS subject is visible to a broad target group in Lucerne's city and conurbation traffic. Not just for car drivers, but for all road users. In addition, the affinity to mobility is perfectly guaranteed.
The campaign, which is initially planned for one year, will be flanked by posters and print advertisements with the same motif during the launch phase.
