TBWA\Zurich: Sweater chain for more solidarity
One day before the International Day for the Eradication of Poverty, TBWA drew attention to Winterhilfe on October 16, 2014, with a one-time campaign.
In 13 Swiss cities, it spanned a "chain of solidarity. In this way, Winterhilfe appealed for solidarity and help for people who are affected by poverty and cannot afford even things like a warm sweater for the winter. The idea for the textile solidarity chain came from TBWA\Zurich.
Responsible at Winterhilfe: Esther Güdel (Head of Communications). Responsible at TBWA\Zurich: Frederick Rossmann, Sabina Bösch (creation), Marion Schlatter (consulting).
