TBWA\Zurich: Working with the mafia
TBWA\ Zurich has once again shot a mafia movie as part of the Ciabatta Grande campaign. Once again, the focus is on the Don, the mafia boss with an undeniable love for McDonald’s sandwiches.
TBWA\ Zurich has developed a follow-up to the Ciabatta Grande campaign for McDonald’s. For the third time in a row, the online and TVC campaign centers on Don, the Mafia boss with an unmistakable love for the sandwich with an Italian flair. A new cheese sandwich has been added to the lineup. In the three spots, cinematically directed by Patrick Senn, the pure moment of enjoyment is dramatized: even a Mafia boss can escape the annoyances of daily business with a bite into the Ciabatta Grande. The fact that the Don doesn’t forget his love for the sandwich even during his arrest in the latest commercial can be seen on TV and on online banners from the beginning of July through August 11.
> To the spot 1
> To the spot 2
> Go to Spot 3
Responsible at McDonald's Switzerland: Thomas Truttmann (Director of Marketing & Communications), Jan De Schepper (Marketing Manager), Sébastien Dubey (Marketing Consultant). Responsible at TBWA\Zurich: Claudia Wolfers, Sven Oeschger (Unit Head), Tina Kazimir, Gian Marco Juon (Consulting), Urs Schrepfer (Creative Director), Martin Friedlin, Adrian Egger (Art Director), Tobias Bühlmann (Copywriter), Dominique Magnusson (Graphic Designer), Heiko Baumann (DTP), Toni Rubera (Image Editing), Christina Hengstmann (Art Buying), Raphael Brugger (Web). Media: OMD Switzerland. Film Production: Condor Films. Film Director: Patrick Senn. Producers: Philipp Petersson/Florian Studer.
