TBWA\Zurich: McDonald's makes the freshest posters
TBWA\Zurich, together with APG Affichage, is organizing a one-off poster campaign for McDonald's Switzerland on Wednesday, 11 March 2009, in front of Zurich Oerlikon station. The billboard will be renewed every few minutes or seconds.
TBWA\Zurich, together with APG Affichage, is organizing a one-off poster campaign for McDonald's Switzerland on Wednesday, 11 March 2009, in front of Zurich Oerlikon station. The poster display on Hofwiesenstrasse will be renewed every few minutes or seconds. A poster will only remain up for as long as the product advertised on it is allowed to remain in the McDonald's branch after preparation.
A McFlurry, for example - just like the accompanying poster - is only allowed to stay for a few seconds. For a burger, it's a little longer, with the appropriate message: "Our burgers are always fresh and never last longer than 10 minutes. Just like this poster."
Around 100 posters with eight different subjects will be used at the poster site in Zurich on Wednesday from 8 am to 6 pm.
A McFlurry, for example - just like the accompanying poster - is only allowed to stay for a few seconds. For a burger, it's a little longer, with the appropriate message: "Our burgers are always fresh and never last longer than 10 minutes. Just like this poster."
Around 100 posters with eight different subjects will be used at the poster site in Zurich on Wednesday from 8 am to 6 pm.
Responsible at McDonald's Switzerland: Thomas Truttmann (Marketing & Communications Director), Nicole Schöwel (Communications Manager McDonald's Switzerland). Responsible at TBWA\Zurich: Urs Schrepfer (CD), Martin Friedlin (AD), Simon Smit (text), Attilio Leonardi (graphics), Toni Rubera (image editing), Claudia Beck (consulting). Media: Allgemeine Plakatgesellschaft (APG), Astrid Kägi (Key Account Consultant).
