TBWA\Zurich has Federer congratulated
Roger Federer congratulates his new number 1 for mobile telephony: TBWA\Zurich created the kick-off ad for the new partnership between Sunrise and the tennis star.
Celebration mood at Sunrise: Not only could Roger Federer be won over as a new brand ambassador (Werbewoche.ch reported), but also first place in the "mobile telephony" category - as can be seen in the current Connect mobile network test (issue 1/2015). Reason enough for Roger Federer to congratulate Sunrise personally on this title victory - with a special dedication: "Congrats to the new #1 from number 076 333 37 37". By the way, whoever calls Roger Federer's Sunrise mobile number can experience something, according to the announcement. This is the first measure developed by TBWA\Zurich as part of the new partnership, with further implementations for TV and print to follow.
