TBWA\Zurich: Kaltbach Chäs Wuche celebrated
From October 6 to November 16, McDonald’s Switzerland is hosting «Kaltbach Cheese Week.» TBWA\Zurich has produced three TV commercials for the event.
Cheese is one of the most popular and beloved products in Switzerland, which is why the new commercials dramatize its "irresistibility" and enjoyment in a very unique way, the agency writes in a press release. The agency also created the corresponding POP material.
The McEmmentaler TV commercial:
The McGruyère TV commercial:
The McRaclette TV commercial:
Responsible at McDonalds Switzerland: Thomas Truttmann (Marketing & Communications Director), Jan De Schepper (Marketing Manager), Sébastien Dubey (Senior Marketing Consultant). Responsible TBWA\: Sven Oeschger (Client Unit Director), Remo Christen (Account Director), Madeleine Kuschel (Account Manager). Ondrej Maczko, Michael Kathe, Martin Friedlin (Creative Direction), Seung-yun Oh, Dominique Magnusson (AD), Natasa Maricic (Text/Concept), Sabine Grossmann (Graphics), Christina Bürgin, Lilo Killer (Agency Producing). Film Production: Pumpkin Film, Frieder Wittich (Director), Caro Büchel, Sonja Brand, Claudia Brand (Production). Media: OMD Schweiz AG, Leo Vogl, Rahel Wirth.
The McEmmentaler TV commercial:
The McGruyère TV commercial:
The McRaclette TV commercial:
Responsible at McDonalds Switzerland: Thomas Truttmann (Marketing & Communications Director), Jan De Schepper (Marketing Manager), Sébastien Dubey (Senior Marketing Consultant). Responsible TBWA\: Sven Oeschger (Client Unit Director), Remo Christen (Account Director), Madeleine Kuschel (Account Manager). Ondrej Maczko, Michael Kathe, Martin Friedlin (Creative Direction), Seung-yun Oh, Dominique Magnusson (AD), Natasa Maricic (Text/Concept), Sabine Grossmann (Graphics), Christina Bürgin, Lilo Killer (Agency Producing). Film Production: Pumpkin Film, Frieder Wittich (Director), Caro Büchel, Sonja Brand, Claudia Brand (Production). Media: OMD Schweiz AG, Leo Vogl, Rahel Wirth.
