TBWA\Zurich: Stealing ideas for Copyright Control
Copyright Control provides creative professionals and agencies with a contact point for everything to do with copyright. TBWA\Zurich has developed a campaign for this.
If copyrighted works are infringed, for example by idea theft, Copyright Control takes action. To put a stop to the crime of idea theft, TBWA\Zurich went on a thieving spree itself and created plagiarized versions of well-known advertising campaigns in Switzerland. But this was done legally and with the consent of the stolen agencies. For the first two motifs, they were allowed to use the Appenzeller cheese campaign by Contexta and the motifs of Swisspatat by Neue LGK. Further thefts are still being committed and will also be communicated via advertisements in trade media.
Vhe responsible at Copyright Control: Dr. iur Rena Zulauf, Emanuel Zloczower. Responsible at TBWA\Zurich: Ondrej Maczko, Michael Kathe (CD), Seung-Yun Oh (AD), Thomas Ammann (text), Sabine Grossmann, Olivia Schläpfer (graphics), Sven Oeschger (Client Unit Director), Toni Rubera (image editing, DTP), Christian Grund (photo Dutchwomen), S + K Werbefotografie (photo Aubergine).
