TBWA\Zurich has a heart for dogs
TBWA\Zurich has developed an awareness-raising campaign with dog kennels for Pedigree's "Help us help dogs" campaign.
On Monday, August 24, dog kennels barricaded with boards were set up in the cities of Zurich and Lausanne. TBWA\ZÜRICH came up with this idea to draw attention to a campaign by Pedigree in collaboration with the Swiss Animal Protection STS. "Help us to help dogs" was the slogan of the campaign, which aimed to support shelter dogs so that they can receive the best possible care. Around 10,000 dogs end up in animal shelters in Switzerland every year. In addition to divorce, illness or allergies, it's mainly after the summer vacations that cute little friends are deported to the shelter, who come to Switzerland out of pity and then become a burden at home.
The TBWA\Zurich awareness campaign, which has now been launched in time for the end of the vacations, is intended to raise further funds to support dogs in the animal shelters of the Swiss Animal Protection STS. The dog kennels can be purchased at auction on ricardo.ch, with all proceeds going to the Swiss Animal Welfare STS. In addition, Pedigree will donate five centimes from the sale of each pack of Pedigree during the period from mid-August to mid-September to the STS.
Responsible at Mars Schweiz AG: Marc Schmidlin (Category Director Petcare), Bettina Kammermann (Group Brand Manager Dog Care). Responsible at TBWA\ZÜRICH: Matthias Kiess/Manuela Zwald (Responsibility/Unit Management), Frederick Rossmann (CD), Werner Schellenberg (AD), Magnus M. Sambo/Peter Bietenholz (Text), Laura Grümann (Graphics), Marjeta Morinc (DTP), Charlotte Stampfli (Consulting), Agnes Meier (Production/Print), Heimstätten Wil/Streuplan AG (Producer/Logistic).
The TBWA\Zurich awareness campaign, which has now been launched in time for the end of the vacations, is intended to raise further funds to support dogs in the animal shelters of the Swiss Animal Protection STS. The dog kennels can be purchased at auction on ricardo.ch, with all proceeds going to the Swiss Animal Welfare STS. In addition, Pedigree will donate five centimes from the sale of each pack of Pedigree during the period from mid-August to mid-September to the STS.
Responsible at Mars Schweiz AG: Marc Schmidlin (Category Director Petcare), Bettina Kammermann (Group Brand Manager Dog Care). Responsible at TBWA\ZÜRICH: Matthias Kiess/Manuela Zwald (Responsibility/Unit Management), Frederick Rossmann (CD), Werner Schellenberg (AD), Magnus M. Sambo/Peter Bietenholz (Text), Laura Grümann (Graphics), Marjeta Morinc (DTP), Charlotte Stampfli (Consulting), Agnes Meier (Production/Print), Heimstätten Wil/Streuplan AG (Producer/Logistic).
