TBWA\Zurich: Brought to life for Magic Ticket advertisement
TBWA/Zurich has developed an advertisement for the SBB Magic Ticket youth club, which has 500,000 members, which the children can bring to life directly in front of the computer using augmented reality.
To do this, the young people surf on www.magicticket/fridolin. In front of the screen, they hold the ad, which appears in various children's and youth magazines, up to the webcam. And the fun is guaranteed, according to the agency in a press release.
Responsible at SBB: Franziska Kellenberger, Segment Manager Children's Marketing, Magic Ticket Passenger Division. Responsible at TBWA\Zurich: Manuela Zwald (Client Unit Director), Edith Swiezy, Lanny Cresta (Consulting), Urs Schrepfer (Creative Direction) Werner Schellenberg, Johannes Dörig (Art), Simon Smit (Text), Henning von Vogelsang, Frank Schreiber (Online), Simona Mink (DTP). Responsible at Pixelfarm: Tom Hänni (illustration). Responsible Explore Engage/Sydney: Luke Crane, Paul Kouppas, Scott O'Brien (Augmented Reality Applications).
Responsible at SBB: Franziska Kellenberger, Segment Manager Children's Marketing, Magic Ticket Passenger Division. Responsible at TBWA\Zurich: Manuela Zwald (Client Unit Director), Edith Swiezy, Lanny Cresta (Consulting), Urs Schrepfer (Creative Direction) Werner Schellenberg, Johannes Dörig (Art), Simon Smit (Text), Henning von Vogelsang, Frank Schreiber (Online), Simona Mink (DTP). Responsible at Pixelfarm: Tom Hänni (illustration). Responsible Explore Engage/Sydney: Luke Crane, Paul Kouppas, Scott O'Brien (Augmented Reality Applications).
