TBWA\Zurich: The stage becomes the theater
The campaign created by TBWA\Zurich for Zürcher Kantonalbank’s regional sponsorship program turns places into experiences.
With its sponsorship, Zürcher Kantonalbank supports more than 140 regional events in the areas of culture, environment, sports and health every year. The commitment promotes diversity in the region and thus also gives small events at the community level a big stage. From the boys' shooting to various theaters and the regional wrestling festival.
https://www.youtube.com/watch?v=2KFFby5H4GY
TBWA\Zurich is responsible for the current regional sponsoring campaign and has realized two print subjects as well as two films. On a sports field and in a theater, the "frame" shows how sponsoring turns venues into a broad audience experience. The print subjects and films are used for advertisements, online advertising, cinema/TV and on the website of Zürcher Kantonalbank.
Responsible at Zürcher Kantonalbank: Catherine Scheitlin (Head of Advertising), Angela Baumann (Head of Advertising), René Weiss (Head of eMarketing). Responsible at TBWA\Zurich: Simon Rehsche (strategy); Cyrill Wirz, Bruce Roberts, Tizian Walti, Bettina Klossner, Wanda Michel, Sara Steinmann, Stephanie Seematter (creation); Stephan Lanz, Vanessa Welti (consulting).
Photo & Film Production: Jonathan Heyer (Photo/Film), Dhondup Tersey (All In Productions GmbH), Patrik Rohner (Image Editing), Südlich-t (Editing/Animation).
