TBWA\Zurich: Che set in scene
In line with the growing e-bike trend, the first café with an e-bike store opened in Seefeld on July 5. TBWA has created a campaign worth checking out.
The two owners, Christina Elsener-Vassalli and Christian Elsener, combine their years of experience as entrepreneurs and from the Elsener bike store. Together they are now fulfilling their dream of owning a restaurant called Che. In addition to coffee and Mediterranean cuisine, new e-bikes are always waiting for guests.
TBWA\Zurich has realized its own subject for the opening and for the communication of the Che. In addition to postcards and newsletters, posters are also used in the Seefeld.
Responsible at Cafe Che: Christina Elsener-Vassalli, Christian Elsener (owner). Responsible at TBWA\Zurich: Matthias Kiess (CEO), Frederick Rossmann (Creative Director), Tizian Walti (Text), Bettina Klossner (AD), Danielle Bürli (Graphic Design), Sven Germann (Photo).
