TBWA\Zurich: Big Mac with or without cucumber?
TBWA\Zurich realized a TV spot for the 35th anniversary of the Big Mac in Switzerland. It focuses on the realization that pickles are not always welcome in burgers, but taste all the better to others.
http://www.youtube.com/watch?v=si-Zzb8BL8Q
McDonald's has been selling Big Macs in Switzerland since 1976. Since the first restaurant opened 35 years ago, it is estimated that around 160 million Big Macs have been eaten in this country. Each year, every resident of Switzerland buys an average of 1.5 Big Macs. For the first time in 15 years, McDonald's is now advertising the sales hit again with a TV commercial to mark the anniversary.
Responsible at McDonald's Switzerland: Thomas Truttmann (Marketing & Communications Director), Jan De Schepper (Marketing Manager), Sébastien Dubey (Senior Marketing Consultant). Responsible TBWA\Zurich: Sven Oeschger (Client Unit Director), Remo Christen (Account Director), Madeleine Kuschel (Account Manager). Ondrej Maczko, Michael Kathe, Martin Friedlin (Creative Direction), Seung-yun Oh, Dominique Magnusson (AD), Natasa Maricic (Text/Concept), Sabine Grossmann (Graphics), Christina Bürgin, Lilo Killer (Agency Producing). Film Production: Pumpkin Film, Frieder Wittich (Director), Caro Büchel, Sonja Brand, Claudia Brand (Production). Media: OMD Schweiz AG, Leo Vogl, Rahel Wirth.
