TBWA\Zurich: BBQ Around The World
Embark on a journey of discovery around the world with McDonald’s: The three new “BBQ Around the World” creations—and, by extension, the campaign—are inspired by a trip around the world through Australia, South Africa, and Argentina.
For the TV spots, travel impressions were captured in a very special way: By a team of tinkerers with a self-built camera, consisting of 6 synchronized GoPro cameras, which were merged into one image, so that a fascinating world is created around the traveler. This technology was made suitable for TV for the first time and celebrates a small world premiere as a spot for McDonald's.
First stop Australia:
second stop Argentina:
third and last stop of the trip around the world South Africa:
The whole campaign is accompanied by a travel blog written by the lucky winner of the corresponding contest, Xavier Alfonso from Vevey in the canton of Vaud. For the contest preceding the ATL campaign, the Internet community could apply with a video (link to the Xavier winner video) and prove their qualities as bloggers. Xavier travels from 10 - 29 August around the world and shares his experiences (Link to travel video) with the social network community in the various social media Facebook Instagram.
Online banners redirect to the Landing page. Here, all of Xavier's activities are collected and published in real time. The community can get in touch with Xavier via the various social media and thus experience the entire journey online.
Responsible at McDonald's Switzerland: Thomas Truttmann (VP Marketing, Communications, Public Affairs, Supply Chain), Leonie Bringold (Marketing Manager), Severine Caspard (Marketing Consultant). Responsible at TBWA\Zurich: Bruce Roberts, Cyrill Wirz, Angelo Sciullo, Conrad Malcher (Creation), Simon Rehsche (Strategy), Stephan Lanz, Katalin Bertyak (Consulting), Tobias Jean, Serge Meierhofer (Digital). Responsible at Tuna Production: Tufan Tuna (Executive Producer), Derya Tuna (Producer), Daniel Schmidt, Jonas Ginter (360° Camera Technology), Südlich-t (Postproduction), Jingle Jungle (Music).
