TBWA\PR realizes brochure for statistics city of Zurich
TBWA\PR has been awarded a contract by the City of Zurich Statistics Office. To mark the 100th anniversary of the City of Zurich Statistics Office’s work at Napfplatz, a brochure will be produced to highlight the diverse work of the office.
Since 1893, when Zurich was forming into a big city, the Statistics Office of the City of Zurich has been active and become indispensable for its inhabitants. For the pastor and enlightener Johann Heinrich Waser, however, statistics became life-threatening. After he tried to prove with extensive statistics that Zurich's city fathers were embezzling funds, he was beheaded on May 27, 1780. Today his portrait hangs in the meeting room in the "Haus zum Napf", where Statistik Stadt Zürich celebrates its 100th anniversary on September 18. To mark the occasion, TBWA\PR has produced an image brochure to draw attention to this important service. According to the press release, bold and surprising illustrations were deliberately chosen to lighten up the statistics, which are considered dry, with a touch of irony.
Responsible at TBWA\PR: Ingrid Notter (management), Werner Schellenberger (AD), Peter Bietenholz (text), Simona Mink (DTP), Toni Rubera (image editing), Christina Hengstmann (art buying) Philipp Graf (print production). Photos: Markus Weber, Zurich, Cover: Generaldirektion Kulturelles, Erbe Rheinland-Pfalz, Direktion, Landesmuseum, Koblenz. Photo: Axel Thünker, Haus der Geschichte, Bonn.
Responsible at TBWA\PR: Ingrid Notter (management), Werner Schellenberger (AD), Peter Bietenholz (text), Simona Mink (DTP), Toni Rubera (image editing), Christina Hengstmann (art buying) Philipp Graf (print production). Photos: Markus Weber, Zurich, Cover: Generaldirektion Kulturelles, Erbe Rheinland-Pfalz, Direktion, Landesmuseum, Koblenz. Photo: Axel Thünker, Haus der Geschichte, Bonn.
