TBWA wants to cut a good figure on the sports field

On August 29, TBWA and Tequila are taking on a completely new challenge. That afternoon, all agency members will take part in their first baseball training session under the direction of the Swiss national coach. "After I heard on TV in the sports show that our Tequila team and project manager Christian Palatinus also coaches the Swiss national team, it was clear to me that we had to form our own team," explains TBWA CEO Markus Pekeler. As TBWA Lakers, the agency members want to be able to challenge their clients and competitors in the future, and not just in terms of advertising and marketing.