TBWA defends SBB Magic Ticket

ÖVMagic Ticket, SBB's children and youth marketing platform, will continue to be managed by TBWA Switzerland. The Zurich-based advertising agency defended the account together with its cross-media subsidiary Tequila eFactory in a two-stage process and prevailed against three competitors in the final round. TBWA had also won the mandate, which was characterized by dialogue marketing measures, in a pitch three years ago.