TBWA and Blick am Abend: Bringing Australia closer to readers
TBWA\Zurich has developed a special promotional campaign for Singapore Airlines and Tourism Australia. For two weeks, the editorial staff of *Blick am Abend* featured full-page articles about the continent and promoted travel to Australia alongside the related stories.
TBWA\Zurich has developed a special advertising campaign for Singapore Airlines and Tourism Australia in close collaboration with *Blick am Abend*. For two weeks, the editorial team at *Blick am Abend* published a full-page feature every day on different regions of Australia. Up-to-date news stories in English about Sydney, Adelaide, Brisbane, Melbourne, and Perth were each prepared in an editorial format. These stories were accompanied by the promotional message «Australia has never been so close. Sydney for only CHF 1,599.» At the same time, Blick.ch posted the same news stories in English on its website. In addition, a Online Contest launched.
Contact at Singapore Airlines: Bruno Walder (Sales Manager for Switzerland, Singapore Airlines), Christina Hollenweger, Leticia Vilares (Marketing & Communications Services, Singapore Airlines), Eva Seller, Sebastian Martens (Marketing & Communications, Tourism Australia for Continental Europe). Account Executive at TBWA\Zurich: Urs Schrepfer (CD, copywriter), Martin Friedlin (art director), Dominique Magnusson, Lisa Mosimann (graphic design), Sven Oeschger, Guido Zehnder (consultants).
Contact at Singapore Airlines: Bruno Walder (Sales Manager for Switzerland, Singapore Airlines), Christina Hollenweger, Leticia Vilares (Marketing & Communications Services, Singapore Airlines), Eva Seller, Sebastian Martens (Marketing & Communications, Tourism Australia for Continental Europe). Account Executive at TBWA\Zurich: Urs Schrepfer (CD, copywriter), Martin Friedlin (art director), Dominique Magnusson, Lisa Mosimann (graphic design), Sven Oeschger, Guido Zehnder (consultants).
