TBWA with new spots for "the best burgers
Best of McDonald’s – McDonald’s is bringing three of its most popular burgers back to its restaurants for a limited time. That’s why the McDeluxe, Ciabatta Grande, and Chicken Mythic take center stage in two new commercials from TBWA\.
The first one focuses on the McDeluxe, which people are reluctant to share even with best friends. The second spot accompanies the best friends through a long night. A small, silent choreography tells how to continue celebrating the rhythm of an after-hours while having a snack on the terrace. Both spots are accompanied by a food celebration that shows what makes Best of McDonald's so irresistible.
The spots can be seen throughout Switzerland from the beginning of April until mid-May.
Responsible at McDonald's Switzerland: Thomas Truttmann (Marketing & Communications Director Switzerland & Head Sports Europe), Thomas Frésard (Marketing Manager) Sébastien Dubey (Senior Marketing Consultant). Responsible at TBWA\Zurich: Thomas Ammann, Benny Goldstein (Creative Direction), Sabine Grossmann, Marek Zdarsky (Art Direction), Sven Oeschger (Client Unit Director), Remo Christen (Account Director), Christina Buergin (FFF), Pumpkin Film (Production), Frieder Wittich (Director), Online (Post Production), Hastings (Sound).
