TBWA Health wins the Swiss Pharmacists' Association
In a multi-stage selection process, the Zurich-based agency TBWA Health emerged as the winner and will implement a comprehensive health campaign for the Swiss Pharmacists Association.
In a multi-stage selection process, the Zurich agency TBWA Health, a specialist in pharmaceutical communications, was able to win the contract and will implement a comprehensive health campaign for the Swiss Pharmacists' Association. The campaign on the subject of cardiovascular risks will be carried out in 2007 and 2008, as TBWA Health writes in a press release. TBWA Health will be responsible for the planning and implementation of all internal and external communication services. The aim of the campaign is to offer risk screening in the relevant population groups as part of a preventative measure and to position pharmacies as the first point of contact for health issues.
